If a traveler is denied ESTA authorization and his or her circumstances have not changed, a new application will also be denied. A traveler who is not eligible for ESTA is not eligible for travel under the Visa Waiver Program and should apply for a nonimmigrant visa at a U.S. Embassy or Consulate. Reapplying with false information in order to qualify for a travel authorization will make the traveler permanently ineligible for travel to the United States under the Visa Waiver Program.